Teatro Toscanini Concert, Parma

The idea was simple enough. We would rent a well recognized venue, advertise by inviting friends and those we meet while playing short sets of three songs in different areas while on the street.

Teatro Toscanini has about three-hundred seats and for an unknown band and music in English we knew they might be hard to fill. Further complicating the situation was the fact that Friday night at 8 is no easy sell for people who work until 7:30. When it came time for the first song the theater was only half full but knowing Latino’s as well as we do, we expected the room to eventually fill up as it did giving us a respectable audience. Better still, many people, perhaps twenty are more were people who do not attend the church at all. The aim of the concert was to acquaint people with the church and the gospel. It was our hope that members of the church would make new friends.

The concert lasted two hours during which more people came but no one left even though Fred and Joel pulled no punches as they transitioned with the gospel by explaining how and why the songs were written. Francesco had gone to the trouble to translate and print into an attractive brochure the words to about five songs which people were encouraged to read as the band played and sang.

Pastor Aldo Cerasino “texted” me last night with the following comment (I give it exactly as written without grammatical changes).”Good evening, relaxing evangelism, 120 people with about 15 new and other 10 not believe or just born again. Few came from your invitation by street. The aim was to sing to unbeliever, you with have done, winner night. Thanks we learn a lot, we have seen a new system to do. blessing aldo”

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